Stake management in men's online cosmetics testimonials
Matthew Hall; Brendan Gough; Sarah Seymour-Smith
| Year of publication: |
2013
|
|---|---|
| Authors: | Hall, Matthew ; Gough, Brendan ; Seymour-Smith, Sarah |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 3, p. 227-235
|
| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Zielgruppe | Target group | Männer | Men | Kosmetikindustrie | Cosmetics industry | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728507