Influence marketing : how to create, manage and measure brand influencers in social media marketing
Danny Brown; Sam Fiorella
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Brown, Danny ; Fiorella, Sam |
| Publisher: |
Indianapolis, Ind. : Que |
| Subject: | Online-Marketing | Internet marketing | Zielgruppe | Target group | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Soziale Software | Beziehungsmarketing | Marke |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 227 S. Ill., graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Erscheint: 01. Mai 2013 |
| ISBN: | 0-7897-5104-6 ; 978-0-7897-5104-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201803