Stakeholder-Kommunikation im Web 2.0 : alte Theorien für neue Medien
Dagmar Rankl
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Rankl, Dagmar |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Stakeholder | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Unternehmen | Kommunikation | Dialog | Neue Medien |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XIII, 271 Seiten Illustrationen 21 cm x 14.8 cm, 375 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Innsbruck, Österreich, 2015 |
| Notes: | 201609 |
| ISBN: | 3-658-15762-3 ; 978-3-658-15762-3 ; 978-3-658-15763-0 |
| Other identifiers: | 10.1007/978-3-658-15763-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011544954