Stakeholder perspective on internal marketing communication : an ERP implementation case study
Sherry Finney
| Year of publication: |
2011
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|---|---|
| Authors: | Finney, Sherry |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 17.2011, 2, p. 311-331
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| Subject: | Personalmarketing | HR marketing | Organisatorischer Wandel | Organizational change | Stakeholder | ERP-System | ERP system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156937