Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective
Year of publication: |
2012
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Authors: | Laczniak, Gene R ; Murphy, Patrick E |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 31.2012, 2, p. 284-292
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