Stakeholders' "voice" through social media : the case of corporate social responsibility in sport
Year of publication: |
2023
|
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Authors: | Mamo, Yoseph Z. ; Anagnostopoulos, Christos |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 5, p. 1002-1020
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Subject: | Analytics | Corporate social responsibility | Sentiment analysis | Social impact | Topic modeling | Corporate Social Responsibility | Social Web | Social web | Stakeholder | Öffentlichkeitsarbeit | Public relations |
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