Stand und Entwicklungsperspektiven der Marketingtheorie
Year of publication: |
2005
|
---|---|
Authors: | Kaas, Klaus Peter |
Published in: |
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag. - Wiesbaden : Gabler, ISBN 3-409-03418-8. - 2005, p. 29-47
|
Subject: | Marketingtheorie | Marketing theory | Theorie | Theory |
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