Standardization and Adaptation in Business Format Franchising - This article focuses on the necessary but delicate balance format franchisors need to maintain between the large-scale economies derived from system standardization and the small-scale economies of local market adaptations. The authors argue that unless the correct mix of standardization and local market adaptation is established, the ...
Year of publication: |
1999
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Authors: | Kaufmann, Patrick J. ; Eroglu, Sevgin |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ, ISSN 0883-9026, ZDB-ID 633944x. - Vol. 14.1999, 1, p. 69-86
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