Standardization and adaptation in business format franchising
Year of publication: |
1999
|
---|---|
Authors: | Kaufmann, Patrick J. ; Eroglu, Sevgin |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 14.1999, 1, p. 69-85
|
Subject: | Franchising | Standardisierung | Standardization | Skalenertrag | Returns to scale | Konsumentenverhalten | Consumer behaviour | USA | United States |
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