Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Konstantinos Poulis
| Year of publication: |
2024
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|---|---|
| Authors: | Poulis, Konstantinos |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 2, p. 12-32
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| Subject: | standardization | adaptation | relationships | fit | contingency | process | Standardisierung | Standardization | Internationales Marketing | International marketing | Kontingenztheorie | Contingency theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231212414 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631134