Standardized advertising campaigns: Impediments encountered by European agencies
| Year of publication: |
1994
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|---|---|
| Authors: | Shao, Alan T. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 34.1994, 5, p. 487-488
|