Retail image as seen through consumers' eyes : studying international retail image through consumer photographs of stores
Year of publication: |
2007
|
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Authors: | Burt, Steve ; Johansson, Ulf ; Thelander, Åsa |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 17.2007, 5, p. 447-467
|
Subject: | IKEA of Sweden <Älmhult> | Multinationales Unternehmen | Transnational corporation | Möbelhandel | Furniture retailing | Internationales Marketing | International marketing | Firmenimage | Corporate reputation | Organisationsforschung | Organizational research |
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