Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing
David Finch; Norm O’Reilly; Carola Hillenbrand; Gashaw Abeza
| Year of publication: |
2015
|
|---|---|
| Authors: | Finch, David J. ; O'Reilly, Norm ; Hillenbrand, Carola ; Abeza, Gashaw |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 3, p. 171-196
|
| Subject: | relationship marketing | interdisciplinary | management | literature review | intangible asset | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Interdisziplinäre Forschung | Interdisciplinary research | Marketing | Immaterielle Werte | Intangible assets |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383848