STARS: Segment Targeting at Retail Stores
Year of publication: |
1994
|
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Authors: | Hawkes, Gerard F. ; McLaughlin, Edward W. |
Publisher: |
Ithaca, NY : Cornell University, Charles H. Dyson School of Applied Economics and Management |
Subject: | Marketing |
Series: | Staff Paper ; SP 94-10 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 10.22004/ag.econ.121321 [DOI] hdl:10419/276909 [Handle] RePEc:ags:cudasp:121321 [RePEc] |
Source: |
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