The effect of slow motion video on consumer inference
Year of publication: |
2021
|
---|---|
Authors: | Yin, Yunlu ; Jia, Jayson S. ; Zheng, Wanyi |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 5, p. 1007-1024
|
Subject: | audiovisual media | eye tracking | intentionality | slow motion video | visual marketing |
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