Started from the bottom and now we're here? : hip-hop culture and its impact
Johnny Graham, Takisha S. Toler, Nakeisha S. Ferguson (Lewis), Robert Alfonso Arias and Alonso Avila
| Year of publication: |
2022
|
|---|---|
| Authors: | Graham, Johnny ; Toler, Takisha S. ; Ferguson, Nakeisha S. ; Arias, Robert Alfonso ; Avila, Alonso |
| Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 118-135
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| Subject: | Markenführung | Brand management | Popkultur | Popular culture | Kulturelle Identität | Cultural identity | Subkultur | Subculture | Kommerzialisierung | Commercialization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781800880054.00019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502427