State of the art marketing research
A. B. Blankenship ; George Edward Breen
| Year of publication: |
1992
|
|---|---|
| Authors: | Blankenship, Albert Breneman ; Breen, George E. |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 579 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-8442-3457-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000857944