Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Yann Truong, Geoff Simmons, Rod McColl and Philip J. Kitchen
| Year of publication: |
2008
|
|---|---|
| Authors: | Truong, Yann ; Simmons, Geoff ; McColl, Rod ; Kitchen, Philip J. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 3, p. 189-203
|
| Subject: | Marketingmanagement | Marketing management | Luxusgüter | Luxury goods | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003751295