Uncovering the relationships between aspirations and luxury brand preference
Year of publication: |
2010
|
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Authors: | Truong, Yann ; McColl, Rod ; Kitchen, Philip J. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 5, p. 346-355
|
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marketingmanagement | Marketing management |
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