Uncovering the relationships between aspirations and luxury brand preference
Yann Truong; Rod McColl; Philip J. Kitchen
| Year of publication: |
2010
|
|---|---|
| Authors: | Truong, Yann ; McColl, Rod ; Kitchen, Philip J. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 5, p. 346-355
|
| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658563