Status consciousness vs. status position : marketing implications
Year of publication: |
1974
|
---|---|
Authors: | Cunningham, William H. ; Anderson, W. Thomas ; Murphy, John H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 2.1974, p. 147-156
|
Subject: | Vereinigte Staaten | Sozialer Status | Verbraucher | Absatzpolitik | Austin |
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