Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Year of publication: |
2021
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Authors: | Kumar, Sandeep ; Gautam, Amit |
Published in: |
Metamorphosis : a journal of management research. - London : Sage Publishing, ISSN 2348-9324, ZDB-ID 2857790-5. - Vol. 20.2021, 1, p. 16-24
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Subject: | brand perception | Country of origin | Italian luxury fashion | purchase intention | social status | Luxusgüter | Luxury goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Italien | Italy | Sozialer Status | Social status | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Markenartikel | Brand |
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