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Divide profits and conquer (how co-ownership helps John Lewis to build good customer relationships)
Russell, S.-J., (2010)
McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F., (2011)
Too posh to push direct? (how luxury brands are successfully using direct marketing)
Handley, L., (2011)