Stereotyping - predispositions, activations and applications in cross-cultural service interactions : views from service providers in Malaysia
Year of publication: |
April 2016
|
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Authors: | Cheok, Jason ; Aleti, Torgeir ; Hede, Anne-Marie |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 22.2016, 2, p. 98-110
|
Subject: | Cross-cultural interactions | implicit theories | stereotype activation | stereotype application | service providers | Malaysia | Digitale Dienste | Web-based service | Dienstleistungssektor | Service industry | Interkulturelles Management | Cross-cultural management |
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