Still on their honeymoon : a five year case study of an American Hockey League team and the reasons for their continued success
Kimberly L. Bogle and Douglas D. Blais; Jeff Eisenberg
Year of publication: |
2009
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Authors: | Bogle, Kimberly L. ; Blais, Douglas D. ; Eisenberg, Jeff |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 5.2009, 1/2, p. 1-14
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Subject: | Profisport | Professional sports | Ballsport | Ball game | Sportstätte | Sports facilities | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | USA | United States | 2001-2006 |
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