Stimulating early adoption of new products through channel disintegration
Ram N. V. Ramanan; Hemant K. Bhargava
| Year of publication: |
2014
|
|---|---|
| Authors: | Ramanan, Ram N. V. ; Bhargava, Hemant K. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 23.2014, 10, p. 1681-1689
|
| Subject: | supply chains | channel disintegration | double marginalization | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Produktentwicklung | New product development | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010464974