Stochastic cooperative advertising in a manufacturer-retailer decentralized supply channel
Year of publication: |
2017
|
---|---|
Authors: | Ezimadu, Peter E. ; Nwozo, Chukwuma R. |
Published in: |
Journal of Industrial Engineering International. - Heidelberg : Springer, ISSN 2251-712X. - Vol. 13.2017, 1, p. 1-12
|
Publisher: |
Heidelberg : Springer |
Subject: | Supply chain | Cooperative advertising | Stochastic differential game | Subsidy | Sethi model | Optimal control |
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