A mathematical model of the effect of subsidy transfer in cooperative advertising using differential game theory
Year of publication: |
2019
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Authors: | Ezimadu, Peter E. |
Published in: |
Journal of industrial engineering international. - Heidelberg : SpringerOpen, ISSN 2251-712X, ZDB-ID 2664907-X. - Vol. 15.2019, 2, p. 351-366
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Subject: | Cooperative advertising | Stackelberg game | Differential game | Sethi’s sales-advertising model | Spieltheorie | Game theory | Werbung | Advertising |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s40092-018-0296-0 [DOI] hdl:10419/267629 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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