Stock Market Reactions to Customer and Competitor Orientations : The Case of Initial Public Offerings
Year of publication: |
2013
|
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Authors: | Saboo, Alok R. |
Other Persons: | Grewal, Rajdeep (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Börsenkurs | Share price | Börsengang | Initial public offering | Aktienmarkt | Stock market | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Emissionsgeschäft | Underwriting business |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 32, No. 1, 2013 In: pp. 70-88 In: DOI: 10.1287/mksc.1120.0749 Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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