Store brand introduction in a dual-channel supply chain : the roles of quality differentiation and power structure
Year of publication: |
2023
|
---|---|
Authors: | Xiao, Yujie ; Niu, Wenju ; Zhang, Lianmin ; Xue, Weili |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 116.2023, p. 1-12
|
Subject: | Dual-channel supply chain | Power structure | Quality differentiation | Store brand introduction | Lieferkette | Supply chain | Markenartikel | Brand | Einzelhandel | Retail trade | Markenführung | Brand management | Handelsmarke | Store brand | Lieferantenmanagement | Supplier relationship management |
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