Store equity and behavioral intentions: the moderating role of the retailer’s technology
Year of publication: |
2016
|
---|---|
Authors: | Gil-Saura, Irene ; Ruiz Molina, M. Eugenia ; Berenguer-Contri, Gloria |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 25.2016, 7, p. 642-650
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Behavioral intentions | Brand equity | Retailer | Information and communications technologies |
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