Store equity and behavioral intentions : the moderating role of the retailer's technology
Year of publication: |
2016
|
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Authors: | Gil Saura, Irene ; Ruiz Molina, M. Eugenia ; Berenguer Contrí, Gloria |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 7, p. 642-650
|
Subject: | Behavioral intentions | Brand equity | Retailer | Information and communications technologies | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Informationstechnik | Information technology |
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