Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Elena Delgado-Ballester and Miguel Hernandez-Espallardo and Augusto Rodriguez-Orejuela
| Year of publication: |
2014
|
|---|---|
| Authors: | Delgado-Ballester, Elena ; Hernandez-Espallardo, Miguel ; Rodríguez-Orejuela, Augusto |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1850-1869
|
| Subject: | Consumer behaviour | Brands | Retailing | Konsumentenverhalten | Markenimage | Brand image | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management | Firmenimage | Corporate reputation | Ladengestaltung | Store design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429756