The effects of circular format on store patronage : an Italian perspective
Year of publication: |
2022
|
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Authors: | De Cosmo, Lucrezia Maria ; Piper, Luigi ; Nataraajan, Rajan ; Petruzzellis, Luca |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 430-438
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Subject: | Circular format | Italian consumer/retail | Retail brand experience | Self-congruity | Store image | Store patronage | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Ladengestaltung | Store design | Einzelhandel | Retail trade |
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