Les déterminants de la demande en marques de distributeurs : étude à partir de deux produits de consommation courante
Year of publication: |
2007
|
---|---|
Authors: | Berges, Fabian ; Hassan, Daniel ; Monier-Dilhan, Sylvette |
Institutions: | Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA) |
Subject: | MARQUE DE DISTRIBUTEUR | COMPORTEMENT DU CONSOMMATEUR | DENOMINATION COMMERCIALE | FIDELISATION | BRANDS | CONSUMERS | LOYALTY | STORE |
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