Store personality and consumer store choice behaviour : an empirical examination
Gopal Das
| Year of publication: |
2014
|
|---|---|
| Authors: | Das, Gopal |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 3, p. 375-394
|
| Subject: | Consumer segments | Store attributes | Consumer store choice behaviour | Store personality | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380721