Store-wide shelf-space allocation with ripple effects driving traffic
Tülay Flamand, Ahmed Ghoniem, Bacel Maddah
| Year of publication: |
2023
|
|---|---|
| Authors: | Flamand, Tülay ; Ghoniem, Ahmed ; Maddah, Bacel |
| Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 71.2023, 4, p. 1073-1092
|
| Subject: | Operations and Supply Chains | mixed-integer programming | retailing | impulse buying | in-store traffic | shelf space allocation | Lieferkette | Supply chain | Einzelhandel | Retail trade | Ladengestaltung | Store design | Ganzzahlige Optimierung | Integer programming | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2023.2437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338044