Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Jeanette Carlsson Hauff (Department of Marketing, Gothenburg School of Business, Economics and Law, Gothernburg, Sweden), Anders Carlander, Amelie Gamble and Tommy Gärling (Department of Psychology, University of Gothenburg, Gothenburg, Sweden) and Martin Holmen (Department of Economics, University of Gothenburg, Gothenburg, Sweden)
| Year of publication: |
2016
|
|---|---|
| Authors: | Hauff, Jeanette Carlsson ; Carlander, Anders ; Gamble, Amelie ; Gärling, Tommy ; Holmen, Martin |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 2, p. 151-170
|
| Subject: | Consumer behaviour | Communication | Marketing communications | Trust | Financial services | Konsumentenverhalten | Vertrauen | Confidence | Investmentfonds | Investment Fund | Finanzdienstleistung | Sparen | Savings |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2015-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486744