Storytelling in initial coin offerings : attracting investment or gaining referrals?
Year of publication: |
2023
|
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Authors: | Boukis, Achilleas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-13
|
Subject: | Consumers | Storytelling | Initial coin offering | Message framing | Cryptocurrencies | Blockchain |
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