Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
W. Chan Kim, Renée Mauborgne
| Year of publication: |
c2005
|
|---|---|
| Authors: | Kim, W. Chan |
| Other Persons: | Mauborgne, Renée (contributor) |
| Institutions: | NetLibrary, Inc (contributor) |
| Publisher: |
Boston, Mass : Harvard Business School Press |
| Subject: | Neues Produkt | Marktsegmentierung | Markterschließung |
| Description of contents: | Table of Contents [external.dandelon.com] |
Online Resource
| Extent: | xv, 240 p ill 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [223]-229) and index Electronic reproduction, Boulder, Colo : NetLibrary, 2005 Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy Creating blue oceansAnalytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. |
| ISBN: | 1-4175-8905-1 ; 978-1-4175-8905-0 ; 1-59139-619-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479673