Strategic advertising and pricing in e-commerce
Year of publication: |
2000
|
---|---|
Authors: | Stahl, Dale O. |
Published in: |
Advances in applied microeconomics : a research annual. - Amsterdam [u.a.] : Elsevier, ISSN 0278-0984, ZDB-ID 720679-3. - Vol. 9.2000, p. 69-100
|
Subject: | Electronic Commerce | E-commerce | Werbeplanung | Advertising planning | Preismanagement | Pricing strategy | Nash-Gleichgewicht | Nash equilibrium | Theorie | Theory |
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