Strategic brand management and development : creating and marketing successful brands

Sotiris T. Lalaounis

"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"--

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Year of publication:	2021
Authors:	Lalaounis, Sotiris T.
Publisher:	2021: London : Routledge
Subject:	Markenartikel \| Brand \| Markenführung \| Brand management
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxii, 344 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook ; Fallstudie ; Case study
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-367-33874-9 ; 978-0-367-33875-6 ; 978-0-429-32255-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012309242