Strategic brand planning : the way for brands to succeed in the 1990's
Leslie de Chernatony
| Year of publication: |
1991
|
|---|---|
| Authors: | De Chernatony, Leslie |
| Publisher: |
London |
| Extent: | 17 S. |
|---|---|
| Series: | Working paper / The City University Business School. - London, ISSN 0140-1041. - Vol. 112 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004197986