Introduction: Thought leadership in brand management
This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.
Year of publication: |
2010
|
---|---|
Authors: | Jevons, Colin ; Veloutsou, Cleopatra ; Christodoulides, George ; de Chernatony, Leslie |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 63.2010, 11, p. 1111-1112
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Introduction: Thought leadership in brand management
Jevons, Colin, (2010)
-
Introduction: Special issue on advances in brand management
de Chernatony, Leslie, (2009)
-
Introduction: Special issue on advances in brand management
De Chernatony, Leslie, (2009)
- More ...