Strategic Brand Valuation: A Cross-Functional Perspective - By bridging the gap between accounting and marketing, brand valuation lets firms realistically include intangibles in assessing their financial performance
Year of publication: |
1999
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Authors: | Cravens, Karen S. ; Guilding, Chris |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 42.1999, 4, p. 53-62
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Saved in:
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