Strategic brand venturing : the corporation as entrepreneur
Year of publication: |
2012
|
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Authors: | Rensburg, Deryck J. van |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 33.2012, 3, p. 4-12
|
Subject: | Intrapreneurship | Strategisches Management | Strategic management | Markenführung | Brand management | Konsumgütermarketing | Consumer goods marketing |
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