Strategic brand venturing: the corporation as entrepreneur
Year of publication: |
2012
|
---|---|
Authors: | van Rensburg, Deryck J. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 33.2012, 3, p. 4-12
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Venturing | Branding | Corporate entrepreneurship | Consumer packaged goods | Entrepreneurs | Venture unit | Corporate branding | Entrepreneurialism |
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