Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Dilip Roy; Saikat Banerjee
| Year of publication: |
2012
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|---|---|
| Authors: | Roy, Dilip ; Banerjee, Saikat |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 14.2012, 2, p. 142-163
|
| Subject: | KMU | SME | Markenführung | Brand management | Automobilzulieferindustrie | Automotive supplier industry | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758865