Identification and measurement of brand identity and image gap : a quantitative approach
Dilip Roy; Saikat Banerjee
| Year of publication: |
2014
|
|---|---|
| Authors: | Roy, Dilip ; Banerjee, Saikat |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 3, p. 207-219
|
| Subject: | Brand image | Consumer behavior | Quantitative methods | Brand identity | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Messung | Measurement | Herkunftsbezeichnung | Designation of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393861