Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels
Year of publication: |
2006
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Authors: | Mueller-Lankenau, Claas ; Wehmeyer, Kai ; Klein, Stefan |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863X. - Vol. 4.2006, 2, p. 187-216
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