Strategic communication in participatory culture : from one- and two-way communication to participatory communication through social media
Year of publication: |
2015
|
---|---|
Authors: | Falkheimer, Jesper ; Heide, Mats |
Published in: |
The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 337-349
|
Subject: | Social Web | Social web | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
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